This gallery contains 7 photos.
New models come to the Canadian market all the time, but it’s not all that often that we get an entirely new brand. One of the most recent to hang out a new shingle is Scion, the entry-level marque offered by Toyota.
This gallery contains 13 photos.
New to Canada for the 2011 model year, the Scion xB is one of three Scion vehicles now available in this country, those being the small xD hatchback, the compact xB hatchback, and the compact tC sporty coupe/hatchback. The two-seater Scion iQ micro-car will arrive this Spring.
This gallery contains 8 photos.
I’m a marketer’s worst nightmare: I appreciate a creative ad, but rarely pay much mind to what’s actually being advertised. Therefore, when it comes to my thoughts on the philosophy behind Toyota’s Scion line – that the brand is less about the cars themselves and more about having a part in shaping the future of the Generation Y demographic, largely marketing its vehicles specifically to these potential buyers – I don’t really get it.