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The Scion brand arrived in Canada in 2010, but the arrival slipped under the radar for a lot of consumers. So much so that most people I encountered while test driving the 2011 Scion xD didn’t know the brand, and couldn’t identify its origin.
This gallery contains 8 photos.
You would think Canada has enough small cars already, but Toyota disagrees, as it launches its value-oriented Scion brand north of the 49th for the 2011 model year. Their argument seems valid: Canada has a big appetite for little wheels. It’s odd enough that the U.S. market got Scions before us unlucky Canucks, but even more eyebrow-raising is that the company waited nine years before officially introducing Canadians to the brand’s three-model line-up.