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Having spent my life as little sister to an advertising executive, I know a bit about that industry, including the importance of a catchphrase that will hopefully stick in the minds of consumers. The one a certain Swedish automaker has chosen for its new S60 is that it’s the “Naughty Volvo.” This is just plain silly, because if this all-new sedan belongs on any list, it definitely ends up on the side of “nice.”
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In 2000, the Volvo S60 was the second model to sport the brand’s new styling cues, and while it and the S80 (which was redesigned three years earlier) were significant departures from the boxy cars they replaced, these two models looked very similar. In fact, the S60 looked so much like the S80 that it can be hard to tell the cars apart until you get within spitting distance.
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Volvo’s display at this year’s CIAS was a simple elegant layout. It resembled a high end dealership more then an auto show display, right down to a faux reception desk and two sales offices off to the side. Continue reading
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If you squint just a little while gazing at the Volvo S60 Concept, you can be quite confident that you are looking at the all-new car that will soon bow as the long-awaited successor to the S60 as a 2010 model. The current model has been around since 2001. The sleek, wind-cheating lines are a clear giveaway of the upcoming car’s exterior shape, Continue reading
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