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It has been said that a vehicle is an extension of one’s personality. This is particularly true of car guys. We always seem to buy vehicles that either reflects who we are or who we want to be. There are the truck guys, the sports car guys, the off-roaders, the tuners, etc. Continue reading
Tagged Boring, Boring Cars, Camry, Century, Corolla, Echo, Epica, Esteem, Mailbu, Michael Schlee, Sebring, Sonata, Taurus
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Despite tough economic times, Ford is pushing ahead with its product plan, and at the forefront is their new 2010 Taurus. Once the best-selling car in North America, Ford is hoping that it will win new and previous customers with the new Taurus, which Ford says will be ʽan aspirational car.ʼ Continue reading
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The Taurus has been one of the most successful sedans in Ford’s North American line-up, and for 2010 it hopes to continue with its success with the introduction of the new Taurus.
Ford wants buyers to look at the new Taurus as an “aspirational car”, a car luxury car buyers would want to own. To attract such buyers, Ford is claiming it will be the quietest car in its line-up.
However, this is not an all-new car, it rides on the same platform as the Lincoln MKS, which itself rides on a modified version of the current Taurus platform. Continue reading