This gallery contains 5 photos.
As a child of the late-1970s, I grew up gawking at the cars of the ’70s and 1980s, so it was the simple, angular (some might say uninspired and ugly) designs of the period that activated my car nut gene.
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This gallery contains 6 photos.
The Scion brand arrived in Canada in 2010, but the arrival slipped under the radar for a lot of consumers. So much so that most people I encountered while test driving the 2011 Scion xD didn’t know the brand, and couldn’t identify its origin.
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This gallery contains 7 photos.
New models come to the Canadian market all the time, but it’s not all that often that we get an entirely new brand. One of the most recent to hang out a new shingle is Scion, the entry-level marque offered by Toyota.
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This gallery contains 13 photos.
New to Canada for the 2011 model year, the Scion xB is one of three Scion vehicles now available in this country, those being the small xD hatchback, the compact xB hatchback, and the compact tC sporty coupe/hatchback. The two-seater Scion iQ micro-car will arrive this Spring.
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This gallery contains 8 photos.
You would think Canada has enough small cars already, but Toyota disagrees, as it launches its value-oriented Scion brand north of the 49th for the 2011 model year. Their argument seems valid: Canada has a big appetite for little wheels. It’s odd enough that the U.S. market got Scions before us unlucky Canucks, but even more eyebrow-raising is that the company waited nine years before officially introducing Canadians to the brand’s three-model line-up.
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This gallery contains 8 photos.
I’m a marketer’s worst nightmare: I appreciate a creative ad, but rarely pay much mind to what’s actually being advertised. Therefore, when it comes to my thoughts on the philosophy behind Toyota’s Scion line – that the brand is less about the cars themselves and more about having a part in shaping the future of the Generation Y demographic, largely marketing its vehicles specifically to these potential buyers – I don’t really get it.
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