Tag Archives: Lagonda Concept

Lagonda Concept – Resurrection or Heresy?

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Aston Martin stunned the press in Geneva not so much by confirming the return of the Lagonda brand – which had been announced by CEO Ulrich Bez in Paris last September – as by unveiling a bold, bodacious Lagonda Concept that basically is… a luxury SUV. To top it off, one powered by a V12 gasoline engine. The outcry of purists was instantaneous. How could Aston Martin build any kind of vehicle with ‘utility’ in its job definition? Continue reading

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