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Hyundai is on a tear. If you hadn’t noticed, the new Hyundai Sonata, Tucson, Elantra sedan and Accent have all been dramatically re-shaped in the past couple of years and the reaction has been generally positive. Still, major styling changes are always a bit of a gamble: they can backfire if the styling is seen as too trendy, overstated, or perhaps even ugly – just ask Acura! While handsome new styling is often the easiest and most cost effective way to attract new customers, bad styling is also the easiest way to lose them. Continue reading
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