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Back in the earlier days of motoring, luxury automakers often faced a dilemma. Well-heeled customers could be hard to come by, especially when the economy soured. One solution was to offer a smaller, less-powerful and less-expensive model that would appeal to a fresh round of buyers – but the plan often backfired. Wealthy buyers didn’t want to see their vehicle’s logo on one driven by a mere mortal, and often left the brand for one that remained more exclusive.
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