Monthly Archives: November 2010

2011 Scion xB

This gallery contains 8 photos.

I’m a marketer’s worst nightmare: I appreciate a creative ad, but rarely pay much mind to what’s actually being advertised. Therefore, when it comes to my thoughts on the philosophy behind Toyota’s Scion line – that the brand is less about the cars themselves and more about having a part in shaping the future of the Generation Y demographic, largely marketing its vehicles specifically to these potential buyers – I don’t really get it.
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