The Cliff Your Ride contest was designed to keep us top-of-mind and get people talking about autoTRADER. Since the launch at the 2010 Canadian International AutoShow, this promotion delivered: awareness, more visitors and a new audience.
- Over 280,000 visits to cliffyourride.ca
- More than 17,000 registered voters
- More than 40,000 votes
- Almost 1000 entries
Felix from Montreal was “the chosen one” and his 1992 Volvo was cliffed in a fiery explosion!
The Grand Finale
Witness the explosive conclusion here.