Exploding 1992 Volvo concludes our Cliff Your Ride contest

The Cliff Your Ride contest was designed to keep us top-of-mind and get people talking about autoTRADER. Since the launch at the 2010 Canadian International AutoShow, this promotion delivered: awareness, more visitors and a new audience.

Quick Facts:

  • Over 280,000 visits to cliffyourride.ca
  • More than 17,000 registered voters
  • More than 40,000 votes
  • Almost 1000 entries

Felix from Montreal was “the chosen one” and his 1992 Volvo was cliffed in a fiery explosion!

The Grand Finale
Witness the explosive conclusion here.

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