Archive for May, 2010

The Cars of the Route 66 Rally

Thursday, May 27th, 2010

The Machines that Made Up the Route 66 Rally
Michael Schlee

The Route 66 Rally is over. To say it was fun would be an understatement. It was one of the best experiences I could ever recommend to someone.

Shelby Cobra

Photo Courtesy of Kevin R.

It was 4 days of driving and comradery on some of the best roads America has to offer. For those who missed it, not to worry, there will be another event bigger and better then this one. 2010 was just the first year of this annual event.

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Day 3 – Route 66 Rally – The Finale

Monday, May 24th, 2010

The Rally Ends With a Bang
Michael Schlee

The Route 66 Rally wound down on Friday with a blowout awards ceremony at the Big Texan Steak House. To say the 50 teams participating in the event had a good time would be a gross understatement. The organizers of this amazing event deserve a huge shout out. So, here it is; way to go Scott Spielman and Tony Intrieri!

Cadillac Ranch

On the 3rd day of rally, Team Autotrader.ca (me) stuck to our plan of touring the historic Route 66 as opposed to racing to the finish line for the quickest time.

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Day 2 – Route 66 Rally – Rolla, MO to Catoosa, OK

Friday, May 21st, 2010

We Find The Original 1926 Road
Michael Schlee

 
The 2nd day of the Route 66 Rally proved to be even better then the first day. Our group of site seers had grown and ‘The Mother Road’ offered up even more historic sites for our viewing pleasure.

Route 66

Famous bridges, service centers, landmarks and roadways were all over Route 66. At one point, we even ventured onto one of the few remaining stretches of the original Route 66 dating back to 1926. This single lane road was in rough shape, but still existed. It could quite possibly be the highlight of the entire trip.

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Day 1 – Route 66 Rally – Joliet, IL to Rolla, MO

Thursday, May 20th, 2010

Travelling Down One the World’s Most Famous Roads
Michael Schlee

When I first decided to enter this rally, I couldn’t wait to compete and test my navigation skills against 50 other competitors. However, a mere 30 minutes into the rally and I realized it was more about the trip down historical route 66 then the rally itself.

Route 66 Rally

I spent the day driving the whole route 66 from Joliet, Illinois to Rolla, Missouri. Along with Brian Shannon in his 2010 Camaro, we took in the sites and sounds of the storied road.

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Autotrader.ca to Attend 2010 Route 66 Rally

Tuesday, May 18th, 2010

The CJ Pony Part’s 2010 Route 66 Rally is Ready to Roll May 19th
Michael Schlee

At Autotrader.ca, any chance we get to have some fun in our cars we take it. So when the opportunity came along to drive the historic route 66 in the United States, I couldn’t say no.  This is why I became a entrant on the CJ Pony Part’s 2010 Route 66 Rally.

Starting in both Chicago and Los Angeles, 50 teams will embark on a 3 day checkpoint filled journey that will terminate in Amarillo Texas.

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The autoTRADER iPhone App: Now Available as a FREE download!

Tuesday, May 18th, 2010

Another first by autoTRADER
The autoTRADER App makes over 200,000 vehicles for sale searchable in real-time for iPhone users everywhere!

Vehicle shoppers can:

  • Search for used cars, trucks, minivans and SUV’s
  • Compare to find the best price
  • Find closest dealers and map them
  • Contact the seller with one touch

Growing your audience
Extend your reach among Canadian car buyers–with just a few taps, users can see all your vehicles with details, map your location and fill out a contact form right from the App. The autoTRADER App lets you leverage one of the fastest growing media platforms in the world – for FREE. In fact, the autoTRADER App climbed into the Top 10 Canadian Free Lifestyle Apps in the first 4 days– alongside consumer favourites like eBay and Starbucks.

  • Canadians are loving the iPhone– an estimated 805,000 iPhone users ranks Canada 5th in the world.(1)
  • Mobile traffic continues to grow rapidly on autoTRADER.ca. In fact, as of April, there were over 100,000 visits from mobile users. (2)
  • 85% of our current mobile traffic is searching on autoTRADER.ca by iPhone and iPod Touch.(2) The autoTRADER App provides users with direct access to our used listings in a format they clearly prefer and are comfortable with.

As this number of users continues to increase, we’re committed to bringing you even more vehicle buyers.

Be sure to tell every iPhone user you see to get the FREE App. The more users we have means more potential leads for your listings.

We’re committed to being the #1 Canadian Automotive Marketplace in print, online and now on mobile! Stay tuned for more exciting news on support for all mobile platforms.

(1) AdMob, “Mobile, Metrics Report”, July 2009 (2) Google Analytics, TRADER

Exploding 1992 Volvo concludes our Cliff Your Ride contest

Tuesday, May 18th, 2010

The Cliff Your Ride contest was designed to keep us top-of-mind and get people talking about autoTRADER. Since the launch at the 2010 Canadian International AutoShow, this promotion delivered: awareness, more visitors and a new audience.

Quick Facts:

  • Over 280,000 visits to cliffyourride.ca
  • More than 17,000 registered voters
  • More than 40,000 votes
  • Almost 1000 entries

Felix from Montreal was “the chosen one” and his 1992 Volvo was cliffed in a fiery explosion!

The Grand Finale
Witness the explosive conclusion here.

We’ve added Facebook to your media mix!

Tuesday, May 18th, 2010

New seamless integration of Facebook’s LIKE feature on autoTRADER.ca lets our vehicle buyers share their favourite listings with all their Facebook friends with one click!

Facebook’s continuous rise in popularity among online Canadians represents a huge opportunity to expand the audience for your vehicles and dealership. Almost half of Canadians–14 million people–are on Facebook and have an average of 130 friends. (3) That’s a lot of free exposure for you!

This integration is one of many initiatives we’ve committed to in order to keep autoTRADER top of mind and bring your the largest audience of vehicle buyers.

Try it now!
“Like” one of your vehicles to see it pop-up on your Facebook profile page–with a link back to the detail view!

(3) Facebook.com