Automotive theatre at its best
By Nauman Farooq

Product placements can be the best thing for a company and its products. But they can also be a kiss of death. Take Aston Martin for example. Most people recognize the brand for its association with James Bond and quite frankly many people like that. But some people are uncomfortable with this tie-up because they feel people will look at them as wanna-be agent 007.

2010 Aston Martin V8 Vantage

So today we won’t look at this 2010 Aston Martin V8 Vantage Coupe as James Bond’s potential company car (007 does prefer the bigger DBS model afterall), but instead focus on it as just a car, to see how good or bad it actually is.

Let’s start with the looks. It was penned by Henrik Fisker and was first shown in concept form back in 2003. Time has done nothing to diminish its appeal. It always was and still is one of the most breathtakingly gorgeous automotive designs ever. Even now it turns heads everywhere it goes, drawing in admiring glances. So if you don’t like getting noticed, look elsewhere. (more…)