By Nauman Farooq

Despite tough economic times, Ford is pushing ahead with its product plan, and at the forefront is their new 2010 Taurus.

Once the best-selling car in North America, Ford is hoping that it will win new and previous customers with the new Taurus, which Ford says will be ʽan aspirational car.ʼ

2010 Ford Taurus (photo: Isaac Adams-Hands)

At launch time, Ford is only offering one engine for the Taurus, a 3.5-liter, V6 which produces 263hp.

However, Ford also just announced the return of the Taurus SHO, which will come with their new Eco-Boost, turbocharged engine, which will develop 365hp. Plus you get a ʽSelectShiftʼ gearbox to play with on those enthusiastic drives.

The new Taurus is also available with a host of luxury features like adaptive cruise control, collision warning with brake support, intelligent push-button start, and a new feature Ford calls ʽMyKeyʼ which allows parents to activate a restricted driving mode for when they lend the car to the kids.

The new Taurus will be Fordʼs new flagship sedan and its vast array of features are certainly impressive. Look for it in showrooms later this year.