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The Taurus has been one of the most successful sedans in Ford’s North American line-up, and for 2010 it hopes to continue with its success with the introduction of the new Taurus.
Ford wants buyers to look at the new Taurus as an “aspirational car”, a car luxury car buyers would want to own. To attract such buyers, Ford is claiming it will be the quietest car in its line-up.
However, this is not an all-new car, it rides on the same platform as the Lincoln MKS, which itself rides on a modified version of the current Taurus platform. Continue reading